The New Standard
in Coffee Roasting!

The All New Xr-Series

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Offering the best solution for your coffee business!

As veterans in the coffee industry with over 28+ years of experience we've completely revolutionized the coffee industry with The All New Xr-Series. Offering you the most reliable, consistent, and customizable roaster on the market.


Each machine is hand built by skilled craftsman and individually tested.

The Highest Quality Materials

All Primo Machines are built with the highest quality American steel to ensure reliability and a long operating life.

Personal Attention

By purchasing a Primo Roaster, you are assured the best support from start to finish.

Care Free Roasting

Hand built coffee roasters that are simplified for your business. Anyone can roast on a Primo!

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Finding Inspiration in Every Turn

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As veterans in the industry, Primo Roasting Equipment has a wealth of knowledge and expertise that’s incomparable. We utilize this experience to provide both companies and individuals with quality and innovative products they can truly count on.


In addition, we ensure that we stay ahead of the industry curve by using the latest technologies. Rest assured that no matter what you need, you can rely on us to provide the absolute best.

Specialty coffee roasting is an art. The world's best roast masters demand the finest equipment to refine their art. With PRIMO Roasting Equipment superb coffee is a breeze. Our digital two-stage temperature controllers allow you maximum control of your roasting profile and automatic air flow controls make continuous production easy and reliable.

We offer two year warranty on parts/electrical and a life-time warranty on workmanship. Should you decide to place an order, a 50% deposit is required upon manufacturing. The remaining balance is then due prior to shipment. In addition, Primo roasters come standard in either black or white, matte or gloss. Art work and multiple color options are available with the design package. Please allow extra time for art work.


Whether you are a small cafe or a high volume wholesaler we know you will enjoy your premium roaster and the fine coffee it produces. Please be sure to read our warranty and look out for special offers. We want you to succeed so we will always be there for you. To help you answer any questions please don't hesitate to call our toll free number 1-800 675-0160.


We Take Pride in Our Numbers


Years of Experience


Roasters Sold


Countries World Wide

Our Best

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Are You Ready to Accelerate Your Business?

1309 S Lyon St. Santa Ana, California.

Everything we sell is hand made and built in our  6,000 square foot facility, using American steel, offering some of the most reliable machines on the marketplace.