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Our Designs for your Customers

Primo Roasting Equipment was originally founded in 1993 by Dion Humphreys. Dion spent over 35 years in the coffee industry working for many well known companies. With hopes of creating his own line of coffee machines he created the well known PRI-Models offering; 2.5, 5, 15, 20, and 30 Kilo roasters. After running Primo for 26 years and delivering coffee roasters all around the world, he finally decided it was time to call it quits.


In February of 2020 Primo was sold to a hungry, knowledgable, entrepreneur by the name of Brandon Miller. With a vast knowledge of industrial equipment and the coffee industry, Brandon has since been revolutionizing all Primo machines.


The coffee industry has often been referred to as an "old school and generic industry".

Primo is on a mission to change the perception of the coffee industry.


Primo is now offering the most intricate roasters on the market place.

Introducing the ALL NEW Xr-Series.

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Our Story



Brandon Miller

Phone: 714-642-5888

Brandon comes from a unique background living in both Greenville, CA and Huntington Beach, CA. During his childhood he spent majority of his time up at his family's ranch in Northern California. This was a pivotal growing period as he began to get an understanding for all sorts of machinery. Being in a town with limited resources he was forced to learn how things worked mechanically incase of failure. He was fixing anything from tractors to four wheelers. He's always been a curious thinker and has always had an intuition for how things operate. This up bringing strangely brought him to the coffee industry at the age of 19 where he purchased his first coffee roaster. He would later reverse engineer his roaster to get a better understanding for all the moving parts and how they truly worked together. In February of 2020 he was presented the opportunity to purchase Primo Roasting Equipment from Dion Humphreys. He would go on to purchase Primo and begin the re-branding and re-designing of each machine to bring a more "hip and new school vibe" to the coffee industry. It has know been 18 months and he has successfully introduced the ALL NEW Xr-Series offering machines in 5, 15, 20, and 30 kilo batch sizes.

Christian comes from Oahu, Hi with a background in photography, videography, web development, product design, and overall aesthetics of goods. Prior to joining Primo Roasting Equipment he worked with many well known global companies and brands. He has been in these industries for over a decade and is dedicated to ensuring you will have the roaster of your dreams. We can proudly say we are beyond stoked to have this gentleman on our team!



Christian Longnecker

Phone: 808-989-8245

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